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2024 Red Paddle Co Ride 10’6 Purple




The world’s favourite paddleboard – often imitated, never equalled – the 10’6″ Ride Purple MSL inflatable paddleboard is our best-selling all-round SUP in an alternative colourway. This multi-award-winning design offers a perfect mix of stability, manoeuvrability and ease-of-paddling for riders up to 100kg.

This do-it-all shape has rightly earned its place as market-leader for well over a decade. At 32″ wide, our versatile all-rounder is perfect for learning to paddle – and then improving your skills in a full range of water conditions.

Pioneering inflatable paddleboarding for over 15 years, we’ve developed our exclusive MSL® material. This high-density drop-stitch construction creates a super-strong core to produce a thinner, stiffer board. Reassuringly rigid – yet sitting low to the water, it’s easy to climb back onto.

Unrivalled build quality, virtually indestructible fins, and top-of-the-range fittings ensure enduring reliability. Each package comes complete with everything you need: including a coiled leash, choice of paddle, All-Terrain Backpack, plus peace of mind with a 5-year warranty.

This package comes with four options Board Only, No paddle, Hybrid Tough and Prime paddles:

Board only:
Just the board which means no bag, paddle or pump.

Paddle only:
Includes the board, pump and bag but no paddle so is perfect if you already have a paddle.

Hybrid Tough:

If you’re after a durable nylon blade with a lightweight shaft then our new Hybrid Tough is the best paddle for you. The rigidity of the nylon blade combined with the flexibility of the hybrid shaft and overall lightweight feel makes the Hybrid Tough an excellent paddle for rivers or shallow paddling.


This performance paddle uses a carbon weave for greater strength whilst keeping the paddle super light and responsive. The blade shape is a teardrop design with a single dihedral blade face. This allows water to flow evenly off each side creating a smooth and stable stroke, whilst the double concave offers the user to really put the power down. The stylish design has been laser etched into the paddle so it will never fade.



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